DER ARLBERG
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If there would exist a "Walk of Fame" for skiing-regions, the Arlberg would have an overdimensional one. Austria`s most steeped in tradition wintersport destination is lit up in a Hollywood manner, in the bright gloss of this new symbol.
A five-pointed star forms immediately the common mark of the five Arlberg places: Lech, Zürs, Stuben, St.Christoph and St. Anton.
The symbol could not have been better chosen.
Since decades the Arlberg municipalities supposed to be the TOPSTARS of an almost endless universe of wonderful runways for the ethusiastic skiier.
With over 85 cablecars and t-lifts you can discover and enjoy 280 kilometers of prepared downhill-runs and slopes. Powdersnow-fans can expect 180 kilometers of deep snow. No Freeriders consider the Arlberg as the European top-measure concerning the varity of skiing.
While this wintersportsregion is already known as a world brand, it also wants to establish its own individual picturemark, the Arlberg-Star, as an internationally wellknown brand. In the future this star symbol is to ensure the global recognition of this winter sports region.
„Our vision is that the world brand Arlberg in an accordingly embodied Logo, which manifests itself globally," describes Gerhard Walter, director of tourism of Lech / Zürs.
The star should be associated in various ways with quality and maximum performance.
The design of this Arlberg-Star concludes beside of the symbol of quality & strenght also the picture of nature, e.g.sun, snow, crystalls or the alpine Flora.
www.lech-zuers.at
www.stuben.com
www.stantonamarlberg.com
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